Jacobs Creek in United Kingdom Essay Example | Topics and Well Written Essays - 500 words

Jacobs creek in United Kingdom - Essay ExampleSince 1973, the company has accumulated around 5000 awards that include cx trophies and 670 gold medals2. Jacob Creek is one the Australias most famous wine distributor. The company has continued to pioneer in a variety of ways. It recently introduced screw caps instead of the corks on its Riesling variety. The quality price proportion of the products from Jacobs Creek is excellent as the basic wines cost just 4.6.The only major impuissance that Jacobs Creek reflects is that it is not an elitist brand and it has no snob value3. The brand is approachable by everybody because of its decline cost as comp atomic number 18d to other leading premium wine producers. A person having a bottleful of Jacobs Creek is considered no outclass in contrast to a person holding a bottle of Absolut in his hand.The wine market of UK is one of the worlds largest and the most dynamic market for imported wines. drink share of all the alcoholic beverages in the UK accounts for 30%. The market is valued to 7 to 9 gazillion by the Wine Intelligence4. There are 45 million adults in the UK of which 31 million are wine drinkers, therefore all the statistics are in favor of Jacobs Creek brand. The population expression is changing rapidly in the UK as more and more people cross the 65 eld mark the younger population group is falling day by day. The average life anticipation in the UK has increased to 82 from 78.55 which means that the wine consumers are on the rise. This is evident from the survey by Wine Intelligence Ltd that most of the wine consumers are above the age of 65.The distribution cost is slight in the UK as compared to Australia but it is a difficult task. UK is bigger is size than Australia in terms of developed areas. Wine consumers are spread from the downtowns to suburbs in the UK which requires wine companies to develop a strong distribution dust in order to maintain presence everywhere in the country. The warehouse costs are oftentimes higher