Product Design and Process Selection †Services Essay

1. Identify the operations management problems that Dr. Barr is having at the clinic. Dr, Barr is experiencing several operations problems due to a change in what customers are requesting compared to the services the clinic was designed to offer. The increase in specialized services and the addition of grooming requires a different layout. Not only have the space requirements changed but some non-contact services are being performed in contact areas. Customers are requesting a mix of services but the clinic has not thought about service â€Å"packages†. Finally, the staff is not trained for the new service mix. 2. How would you define the â€Å"service bundle† currently being offered? How is this different from the initial purpose of the clinic? Customers are now requesting a bundle of grooming, examining, and sometimes minor surgical services. The business was originally designed to offer examining and surgical services. Not only do the new demands require additional services but also customers see these as a package. The clinic needs to offer the demanded bundle more seamlessly. 3.Identify the high-contact and low-contact segments of the operation. How should each be managed? The high contact segments include reception and customer waiting. The low contact segments are examining, surgery, and grooming. However, grooming is currently being performed in a high contact area. High contact segments must be performed while the customer is present and in contact. Low contact segments can be performed while the customer is not there, and do not need customer contact. In fact, as the grooming operations demonstrate, customer contact with low contact segments can decrease performance. 4.What should Dr. Barr have done differently to avoid the problems she is currently experiencing? What should she do now? Dr. Barr should have studied the impact of a change in the mix of services offered before she started accepting a significantly different mix. Now she needs to either reject business that is outside of her original plans (probably not what she wants to do) or redesign the clinic to better handle the current mix. The redesign should include a new facilities layout, employee training, and probably attention to the service â€Å"packages† offered.

Literacy Narrative Essay

Due Date: Friday night, September 6th by midnight in the digital dropbox on Angel Desired Learning Outcomes: 1.Understand our personal development as readers and writers or persons 2.Explore writing as a means of self-discovery 3.Choose the appropriate voice, diction, and audience for a personal literacy narrative 4.Use various invention, drafting and revising/editing strategies as needed 5.Demonstrate appropriate conventions of grammar and style of written English 6.Use technology effectively and correctly to complete the assignment READINGS FOR PAPER: 1.Norton, Chapter 7: Writing a Literacy Narrative, Chapter 40: Narrating, and Chapter 57: additional examples of literacy narratives to be selected by the instructor 2.Quick Access Concise, Chapter 1: Understanding College and Other Writing Situations and Chapter 7a & c: Strategies for Writing Typical Kinds of College Papers ASSIGNMENT: After completing the readings for this assignment, follow the guidelines in Chapter 7 of your Norton Field Guide, particularly pages 43-46. Additional tips on the writing process itself appear in the chapter, as well as samples from professional writers. As your text advises, follow these steps. 1.Choose a topic. A single event that you recall vividly would be a good choice. See the suggestions on page 43. 2.Consider the rhetorical situation, particularly your audience and stance. Your instructor will discuss conventions in more detail, but this type of writing does not require a formal tone and may use the first person (â€Å"I†). Grammar and  format, however, need to be correct. 3.Be sure you understand the nature of narrating (Chapter 40) and have the kinds of details and stance that motivate and excite your readers. A good narrative always has an element of conflict. 4.Apply the information in your Field Guide on generating ideas, drafting, and revising under the direction of your instructor.

Needle stick injuiries among support and ancillary staff in a national Dissertation

Needle stick injuiries among support and ancillary staff in a national hospital - Dissertation Example Despite these injuries being common, they are often under reported and in many places, both health care and non-health care workers are unaware of safety methods to prevent these infections. Globally, needle stick injuries are the most common cause of blood-borne infections among health care workers (Wilburn and Eijekamans, 2004). More than 35 million people worldwide constitute health care work force and they represent 12 percent of the working population in the world (Wilburn and Eijekamans, 2004). It is estimated that people working with them as non-health workers are even more in numbers (NHS, 2008). While health care workers are exposed to several biological hazards including blood-borne pathogens and airborne pathogens directly, non-health workers too are at risk of exposure. In addition to pathogens, both health and non-health workers are also exposed hazardous chemicals like sterilizing agents and disinfectants which increase the risk of development of dermatitis, asthma, car cinogens, reproductive toxins, etc (Wilburn and Eijekamans, 2004). ... ent among healthcare workers, which are a potential source for transmission of various diseases like Hepatitis B and C and human immunodeficiency virus. These injuries are also a potential source of transmission of prion-related diseases. The risk of transmission of hepatitis C with needle stick injuries is 3 percent, for hepatitis B is 30 percent and for HIV is 0.3 percent (Elmiyeh et al, 2004). The transmission from the patient to the healthcare worker through the injury depends on the viral load of the patient and also on the amount of blood that passes from the patient to the healthcare worker. Other infections which are transmissible through needle stick injuries are malaria, syphilis and herpes (Wilburn and Eijekamans, 2004). Management of needle stick injuries should follow state, national and international protocols. From various studies, especially the study by Thomson and Murray (2009), it is evident that only 3 percent of those who suffered from needle stick injuries follo wed any policy, be it either reporting or prevention of disease. The first aid for contaminated sharps injury must be encourage bleeding and washing with soap and water. The type of injury and the status of the patient must be discussed with local public health consultant immediately who will conduct an urgent preliminary risk assessment. In case there is risk of HIV infection, post exposure prophylaxis must be initiated as soon as possible, ideally within one hour. This is estimated to reduce the risk of transmission bu 80 percent. Post exposure prophylaxis must initiated much before the reports of the donor are available. Post exposure prophylaxis is a 28-day treatment with triple combination of antiretroviral drugs. it is associated with significant complications and needs follow up

Hayek's Economic Theory Essay Example | Topics and Well Written Essays - 1750 words

Hayek's Economic Theory - Essay Example history. The Hayekian business-cycle theory is a fusion of the Austrian theories regarding money, capital as well as prices, generally conceptualized as the Austrian theory of business cycles, which itself was based on Mises’ theory of money and credit (Boeettke, 1992). The Austrian theory of trade cycles was inspired by Knut Wicksell’s contributions on the relationship between money and interest while Ludwig von Mises became the first economist to bring together Wicksell’s monetary dynamics with Bohm-Bawerk’s capital theory, which led to the first Australian trade-cycle theory. Hayek developed and made the theory official while reinforcing it with insights from David Ricardo and John Stuart Mill in 1967. Generally, Hayek argues that any monetary disturbance such as an increase in the stock of money reduces the interest rates to levels below the equilibrium thereby stimulating an increase in capital and reallocation of resources in the manufacture of intermediate (capital) goods rather than consumption goods (White, 1999). Consequently, this triggers a rise in the cost of capital goods and a subsequent drop in the price of capital goods, and later the entire structure of the production system, which entails the conversion of raw products into finished products for utilization by consumers, is completely shifted (Zera, 2013). In that respect, the Hayekian Economy theory demonstrates how a monetary disruption can prompt an inter-temporal disco-ordination in economic activities, the manner in which the disco-ordination eventually becomes recognized and addressed through money-induced disco-ordination. Hayek conceptualizes that the injection of new money through credit markets inhibits the level of interest thereby inducing an inter-temporal misallocation of resources, thus, leading to the production of capital goods that are

Civilizations Essay Example | Topics and Well Written Essays - 3750 words

Civilizations - Essay Example The ancient civilizations of Mesopotamia, which is largely known as modern-day Iraq, Egypt, India, and China were the first to qualify as classical civilizations of the axial age. According to the majority of famous historians, a civilization is basically a process in which people belonging to a specific area shape their cultural and religious beliefs. By the same definition, the ancient Greeks qualified themselves as a unique civilization with one remarkable difference, which was the dominating priesthood that claimed a control on the sole lines of communication with the powers of mystery. In this paper, we will discuss the environmental, economic, and socio-political attributes of Greece, Roman Civilization, India, and China and compare them in order to highlight similarities and differences, which influenced the development in human history. Along with the discussion on similarities and differences, we will also discuss the decline of these famous civilizations in order to get a b etter understanding of the causes of their decline. The Axial Age The period from 800 B.C. to 200 B.C.E. is generally known as the Axial Age. It was the period when a large number of today’s most famous religions were introduced to the people of that time. Modern day Iraq, Greece, and Persia are some of the most prominent civilizations of the Axial Age. At this time, the politics of the whole world mostly revolved around the area of the Middle East, which was the most stable area of that time. In that age, the civilization of Greece was reaching its peak in all aspects of life whether it was philosophy, politics, culture, or any other aspect of a good civilization. Muesse found that the rise of Zoroastrianism in Persia, emergence of Hinduism, Jainism, and Buddhism on the Indian subcontinent, and the introduction of Daoism and Confucianism in China are some of main religious development s related to the Axial Age.1 Major Ancient River-Valley Civilizations Let us now discuss th e environmental, economic, and socio-political attributes of the ancient civilizations of Greece, Roman Empire, India, and China in detail. There are remarkable coincidences which allowed these ancient societies to attain a high degree of development which qualified them to be called as civilizations. It was a coincidence that all of these ancient civilizations were located in highly fertile geographical regions of the world. This was a strategic similarity because without the fertility of the soil, these ancient civilizations would not be able to develop further from their previous precarious existence. The locations of Greece, China, India, and Rome allowed the people to develop quickly from a hunting or gathering way of life to a more peaceful and respectable way of life. Mesopotamia itself lied between the rivers Tigris and Euphrates that encompassed parts of northeastern Syria, southeastern Turkey and southwestern Iran. Gunnell states, â€Å"They developed in the valley betwee n the Tigris and Euphrates, along the Nile, the Indus and Ganges, and Yellow Rivers respectively†.2 Both rivers had origins in the Armenian region of modern-day Turkey fed by tributaries from the Zagros mountains. The early people of Mesopotamia used to harness the fertility of soil only if they had

Performance Management at Vitality Health Enterprises, Inc Case Study

Performance Management at Vitality Health Enterprises, Inc - Case Study Example Vitality Health Enterprises, Inc was founded by Hikaru Fred Kikuchi in Ames, Iowa in 1987. Within the first three months, Kikuchi’s achieved sales revenue of more than $15,000 from the business. In late 1989, the firm established its own manufacturing facility in order to minimize the firm’s dependency on Japanese products. By 1991, Vitality’s revenues grew to $3 million per year and the company stopped depending upon Japanese finished-goods suppliers. Over the next few years, Vitality strived to spread its business across United States and Canada and moved its head quarters to Des Moines with intent to take advantages of better expansion opportunities. By 1995, the company gained a strong global presence by launching its products in countries like China, Japan, and Taiwan. In 1997, Vitality increased the size of its business notably with the acquisition of HerbaPure Nutraceuticals, and a decade later the company grew to nearly 7,000 employees. In order to address the stagnation caused by the 2008 global financial crisis and to deal with rising material costs, the Vitality recruited a new CEO, Beth Williams. As part of implementing the new business strategy developed, Williams organized the Performance Management Evaluation Team (PMET) to evaluate whether performance management goals were met. The PMET discovered that the many of the employees had not been satisfied with the current performance management system because it often failed to appreciate top performers adequately. Williams identified that rewarding top performers adequately and retaining them with the company for a long time were essential to accelerate the company growth. She also observed that a well planned restructuring of Vitality’s compensation practices would be inevitable to bring the change identified and to attract new top talent. As a result, Williams implemented the new performance management system in June 2009. To be specific, the problem wi th the firm was that the new performance management system characterized with a forced distribution model of performance rankings, ‘moving from an absolute ranking system to a relative one’ (Bingham & Beer, 2012). The company continued this system for the next two years. James Hoffman, the newly appointed vice president of human resources at Vitality, found that the new performance management system was not really helpful to motivate top performers despite six straight quarters of strong revenue growth. Evidently, the new system also underappreciated the efficiency of top performers and assisted poor performers to survive, because many of the managers had not been effectively abiding by this system. Some shortcomings of the new system also contributed to this problem. Section 2 2. Effectiveness of Vitality’s Performance Management System While analyzing the corporate history of Vitality Health Enterprises, it seems that the firm’s performance management sy stem has not been effective. The firm’s previous performance management system posed numerous problems to its professional staff including scientists, engineers, and product

Managment in Aviation Case Study Example | Topics and Well Written Essays - 2250 words

Managment in Aviation - Case Study Example But these conventional languages are flattering less common for the theoretical regulation. Every now and then even industrial dealings and employee associations are confusingly scheduled as synonyms, though these normally demote to the relationship between management and workers and the behavior of labours in corporation. The hypothetical regulation is based mostly on the supposition that workers are individuals with altering goals and needs, and as such should not be contemplation of as essential business resources, such as trucks and filing cabinets. The field takes a constructive vision of workers, supercilious that practically all wish to contribute to the enterprise productively, and that the main obstacles to their comings and goings are lack of knowledge, inadequate teaching, and failures of procedure (Armstrong, Michael, Human Resource Management Practice, 10th edition (2006). Practitioners in the field see HRM as a more innovative view of workplace management than the traditional approach. Its practices force the managers of an endeavour to express their goals with specificity so that they can be unspoken and assumed by the workforce, and to make available the resources needed for them to successfully accomplish their assignments. As such, HRM techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. HRM is also seen by many to have a key role in risk reduction within organisations. Synonyms such as personnel management are often used in a more restricted sense to describe activities that are necessary in the recruiting of a workforce, providing its members with payroll and benefits, and administrating their work-life needs. So if we move to actual definitions, Torrington and Hall (1987) define personnel management as being: "Those decisions and actions which concern the management of employees at all levels in the business and which are related to the implementation of strategies directed towards creating and sustaining competitive advantage"( While Miller 1987, p. 352). Academic Theory The goal of human resource management is to help an organization to convene planned goals by drawing, and preserving workers and also to administer them successfully. The keyword here possibly is "fit", i.e. HRM advancement looks for to certify a fit between the management of an organization's employees, and the overall strategic direction of the company (Miller, 1989). The essential principle of the academic theory of HRM is that humans are not equipments; therefore we need to have an interdisciplinary assessment of people in the workplace. Fields such as psychology, industrial engineering, industrial and organizational psychology, industrial relations, sociology, and critical theories: postmodernism, post-structuralism play a chief role. Many colleges and universities tender bachelor and master degrees in Human Resources

What does an actor need to know about Bread and Puppet Theatre to Essay

What does an actor need to know about Bread and Puppet Theatre to produce and perform it - Essay Example The research is based on famous Bread and Puppet Theatre located in Glover in Northeast kingdom of Vermont, North America. The research gives an overview on principles and information an actor should know in order to produce and perform it."Theatre is as essential as Bread for daily Life"; "Theatre is a religion" are the principles on which exists the famous Obie Award winning Bread & Puppet Theatre founded in 1962 by Peter Schumann in New York City. Bread and Puppet theatre is one of the oldest, nonprofit and self supporting theatre companies in North America since 1960's.Bread and Puppet theatre, as the name suggests uses different arts in their shows like puppets (hand puppets and rod puppets), music, sculpture, dance etc. Bread and puppet is internationally recognized and renowned theatre group campaigning visually rich performance with slapstick, music and dance. Mostly all the performance of the group are done is streets or in farms or in large rooms (like churches). The partic ipants/actors onstage and offstage are mostly local volunteers. Internationally Bread and Puppet theatre performs massive spectacles with hundreds of participants devoted to social, political and environmental issues and sometimes of simple life issues.As the Bread and Puppet group believes in self dependency, The Company makes its own bread and patent of them is the distribution of self baked bread with "aioli" (garlic sauce) to the audience after every performance as a mean of creating community and from its central principle that "Art should be as basic to life as bread". The Bread and Puppet Group gained high visibility during early 60's and 70's during the time of Vietnam Wars for their Anti Vietnam War events. During the war times Bread and Puppet theatre staged processions involving hundreds of people. By the 80's the puppets had become emblematic of activist pacifism and a sine qua non of American Political theatre. All shows hosted by the group are antiwar, anti capitalism, anti globalization and pro Vermont independence. A brief background of the founder and the group will help a person to understand the foundations the theatre group is laid on. Peter Schumann, the founder of Bread and Puppet theatre was born in New York in 1934.Schumann studied and practiced dance and sculpture in Germany and in 1959 with a friend Dieter Starosky, he created dance group by the name "GRUPPE FUR NEUEN TANZ" (meaning New Dance Group). Schumann's work is not with formal or classical dance. He invented dance which was very different from traditional ballet and expressionist dance. Two years later, in 1961 with his wife Elka and two children he moved to the United States of America. He regularly attended lectures at Cunningham studio as he was heavily influenced by the radical innovations by John Cage and Merce Cunningham but very soon he separated himself from them. Peter was against the use of conventional form of dances ONLY, like Ballet which was a requirement for Cunningham. Cunningham refused to work with anybody who is not familiar with the Ballet form of dance. Peter Schumann-Founder of Bread & Puppet Theatre In 1970'sBread and puppet moved as theatre in residence to Goddard College where they practiced puppetry and exercised gardening and to make bread as a means of self dependency while living by the countryside. In 1974 the group moved into a 140years old hay farm in Glover, Vermont. The farm has a museum which is the resting place of many veteran puppets. Every year Bread and puppet group hosted Domestic Resurrection Circus which was a 2 day outdoor show which included skits highlighting many serious issues with a touch of humor. These Acts ranged from people dancing on Stilts to puppets lions dashing

Cross-Cultural Health Perspectives Essay Example for Free

Cross-Cultural Health Perspectives Essay Breastfeeding practices around the world are vastly different. There are countries who are active promoters of breastfeeding and others who seem to take the care less attitude. The diverse approaches to breastfeeding found between and within societies are largely based on cultural rather than individual differences. For the purposes of this paper, comparisons between Iran and Australia concerning the act of breastfeeding will be looked at along with ideas of how to improve the initiation and duration rates and a discussion of the benefits of increasing initial breastfeeding and continuing to do so for the health benefit of the child and mother. Presently, in Iran, breastfeeding is viewed as an openly society norm and it all stems from a religious background in a country that believes in the total care of an infant and who is willing to provide the most optimal care possible. It is interesting, that 100 percent of the hospitals in Iran are in complete agreement and following the â€Å"Baby Friendly Hospital Initiative (BFHI)† as recommended by the World Health Organization (WHO). Mothers are given free opportunities to attend antenatal classes and a lot of time and attention is placed on the initial bonding time as well as the 24 hour rooming in the hospital. Iran has also taken the initiative to standardize their health education that is provided from medical staff to any literature and training that is provided to the mother and family. Specifically, mothers are educated on the adverse effects of man-made formulas and supplies that are not beneficial to the children, which include the negative long term effects of using such products. Home and follow-up care is also provided free of charge up to two years of age where the health professionals reinforce continuous breastfeeding, which greatly encourages the mothers to keep going. Working mothers are granted four months of paid leave that is increasing to six months in the near future. (Zaeeai, Obrien, Fallon, 2007). Australia in contrast, maintains inconsistencies in regards to breastfeeding. It is a country that has chosen not to adopt the World Health Organization program of the BFHI and therefore has an incredibly low rate of 4. 5 percent of the women who breastfeed. Fascinatingly, it is not the norm in Australia to be open about breastfeeding or to even start and continue for the recommended two year length. The health professional opinions of breastfeeding are also inconsistent and are much different than Iran’s. They take the stance that breastfeeding provides no more benefit than using artificial means of feeding a child. With the professionals unconvincing attitude it is no wonder that the country does not provide accessible and affordable antenatal classes to their mothers. During the hospital stay, alternative means of feeding the baby are presented to the mother in addition to the non encouragement of rooming-in after delivery and the avoidance of skin-to-skin contact with their babies. For the working mother, only 23 percent of the mothers are granted maternity leave which on average is a total of eight weeks. (Zaeeai, Obrien, Fallon, 2007). Improving the breast feeding initiation and duration rates for Iran, although they are very good, could be accomplished by increasing the positive feedback to the mothers each time they are seen to encourage them to keep it up the great work and remind them of the benefits they are providing their children and themselves. They could also be improved by increasing the media advertisements in communities such as billboards and educating high school and college students about the critical information. (Zaeeai, Obrien, Fallon, 2007). Initiation and duration rates for Australia could be improved by not taking the baby out of the room when the mother wants to rest in the hospital. Instead of encouraging the mother, adopt a hospital policy that all babies will room-in with the mother immediately after birth, because the 60 – 90 minutes after are the most critical to establishing the bond. Also, not having the alternative formulas available for the mother’s when they ask for it. (Murphy Mullaly, 2009). It is a total mind modification that must take place within the medical community as well as in the country to make the change for the better to breastfeed babies. (Zaeeai, Obrien, Fallon, 2007). Developing a BFHI program in Australia would involve an entire country shift of thinking about breastfeeding. It would be a massive educational campaign with statistics, articles and advertisements. Providing consistent antenatal classes that are available to everyone at a minimal or no cost to the mothers along with follow-up care that is included for up to two years. It is important for Australia and clinicians to get on board with breastfeeding. The adverse effects must be talked about and collectively the country as medical professionals must come together and agree that the benefits of the man-made formulas are not even close to the long term benefits of a mother’s milk. (Zaeeai, Obrien, Fallon, 2007). Australia, Iran and the rest of the world can and are making a difference in a little one’s life. It is just a matter of taking on the responsibilities and educating the public on the benefits of breastfeeding and following through. Which in-turn increases the overall initiation and duration rates that make our world a better place to live and work for all and especially our babies! References Breastfeeding answers from La Leche League. (Feb, 2007). La Leche League International. Retrieved March 27, 2010 from http://www. llli. org/nb. html. Murphy, S. , Mullally, A.. (October, 2009). Breastfeeding lacks medical support. Irish Medical Times, 43(40), 10. Retrieved March 27, 2010, from ABI/INFORM Trade Industry. First-of-Its-Kind Program Aims to Reduce Primary Barrier to Breastfeeding for Hourly and Lower-Wage Working Mothers. (February, 2009). U. S. Newswire. Retrieved March 27, 2010, from ProQuest Newsstand. Zaeeai, M. , Obrien, M. L. , Fallon, A. B. (2007). Creating a breastfeeding culture: A comparison of breastfeeding practises in Australia and Iran. Breastfeeding Review, 15(2), 15-24. Retrieved on March 27, 2010.

Every Man Dies but Not Every Man Really Lives Essay Example for Free

Every Man Dies but Not Every Man Really Lives Essay â€Å"Every man dies but not every man really lives† was among the few words written by Sir William Ross Wallace, an American poet during the 1860s. Well, as for me I want to live my life to the fullest before I leave to my eternal home up there. Having a bucket list simply keeps me on track to full fill every minor and major thing I want to do before I kick the bucket. The very first item on my list is to tell my mother that I love her. I believe in love at first sight because since the very first day I opened my eyes until to this very second, I still love my mom. My mom is my best friend and my hero because she has been with me through my laughs, heart breaks, tears and everything that came in between. Since babies are precious angels gifted from heaven, I would not want to miss the next thing on my list which is to make a baby laugh. That moment of being so satisfied upon witnessing the joy on their faces is a feeling of no value. Next, I want to make a difference in a beggar’s life by taking some incredibly small steps which will mean so much to them some day. Back to the olden days blockbuster ‘Dr No’, right up to ‘Casino Royale’ that hit the box office in year 2006 will be one of the thing I want to do which is to watch all of James Bond’s movies. Just like how Alex Thompson wrote a poem entitled ‘My First Time’ to share his experience milking a cow, I want to roam freely and spend one week of my life to learn how to milk a cow. Besides that, I want to go on a holiday with no luggage to add a little more spice to the memories I will take back. The ‘Steel Dragon’ roller coaster in Spaland located in Nagashima, Japan will be one thrilling ride I would not want to miss. To add more excitement, I will pay the risk to swim with a shark and to swing myself in the sky on a trapeze. Besides that, one thing I will definitely do is to push a policeman down the street and run away. To appreciate mother-nature and the greens that provided me sufficient oxygen to respire, I will plant a tree with my name carved on it. Among the crazy things that I do not want to miss to do is to pretend to be invisible just like drawing a picture using a white crayon on a white paper. From laughing at a public phone to confessing my love to a traffic light, I wish to do all kind of things that will make people think I just lost my mind for one simple reason that I wish to relate to the sayings of Mahatma Gandhi, ‘Live every moment of your life as if there is no tomorrow and as if there is no one watching’. Among the few last things I will do is to fall in love. Somewhere between laughing for no reason, stupid arguments, and making fun of each other, I will fall for the ‘him’ who is willing to catch me when I fall. Elvis Presley put it best in his classic love songs and I want to fall in love with no regrets. I want to be in love with a love that is nothing because nothing last forever and therefore my love will last forever. With commitments, trust and care I want to fell so alive to be in love with the right man. Finally, I will prepare letters and leave it to cope up with my loved one once I am gone just like how Gerard Butler did to Hilary Swank in the movie, ‘P.S. I Love You’. ‘As a well-spent day brings happy sleep, so a life well used brings happy death’ said by Leonardo da Vinci is the one thing that keeps me going and to stand up to live every day of my live doing things I want to do by simply being just the way I am.

Introduction Of Cultural Diversity Cultural Studies Essay

Introduction Of Cultural Diversity Cultural Studies Essay How important is it for managers today to have a good understanding of cultural diversity in the workplace? Introduction of Cultural Diversity Cultural diversity is the joint of human societies or cultures in a specific region, or in the world as a whole. (The term is also sometimes used to refer to multiculturalism within an organization. There is a general agreement among normal anthropologists that humans first emerged in Africa about two million years ago. (Smithsonian, 2008) Since then they have spread throughout the world, successfully adapting to widely differing conditions and to periodic tragic changes in local and global climate. The many separate societies that emerged around the globe differed clearly from each other, and many of these differences carry on to this day. As well as the more obvious cultural differences that exist between people, such as language, dress and traditions, there are also significant variations in the way societies organize themselves, in their shared idea of morality, and in the ways they interact with their environment. (David Crystal, 2008) Cultural Uniformity Cultural diversity is presented as the contrast of cultural uniformity. Some (including UNESCO) fear this hypothesis of a trend towards cultural uniformity. To support this argument they emphasize different aspects: The disappearance of many languages and dialects, regarding for example the languages of France, without legal status or protection (Basque, Breton, Corsican, Occitan, Catalan, Alsatian, Flemish, Poitou, Saintonge, etc.). Nervousness of people on the preservation of their traditions as in New Zealand, coastal regions in Australia, North America, Central America; Increasing cultural superiority of the United States through the distribution of its products in film, television, music, clothing and nutritional products promoted in audio-visual media, consumer products almost standardized on the planet (pizza, restaurants, fast food, etc.). (UNESCO, 2001) There are several international organizations that work towards protecting helpless societies and cultures, including Survival International and UNESCO. The UNESCO Universal Declaration on Cultural Diversity, adopted by 185 Member States in 2001, represents the first international standard-setting instrument aimed at preserving and promoting cultural diversity and intercultural dialogue. (UNESCO, 2001) The European Commission-funded Network of Excellence on Sustainable Development in a Diverse World (known as SUS.DIV) builds upon the UNESCO Declaration to investigate the relationship between cultural variety and sustainable development. (SusDiv, December 2005) Cultural Diversity at workplace When our world is shrunk to the size of a village, its easy to appreciate how diverse our fellow coworkers, friends, and neighbors are. And indeed, the world is getting smaller. New technologies are bringing faraway lands straight to our desktop, companies are importing and exporting to foreign countries, and employers more than ever are hiring international staff to better serve the diverse population. Because of it is so important to understand how to interact appropriately with internationally diverse groups no matter the situation. (Kathryn, 28 May 2009) For several months, Tracy Smith from the human services division of the City of Bloomington has trained hundreds of city employees, including many engineers and transportation experts, on how to work with customers who come from different backgrounds. Besides translating important phrases like Please stay off the hot asphalt in Spanish, Russian, Somali, and Hmong, Smith also helps educate city professionals on culturally specific practices such as exacting body language cues, familial roles, and religious differences. It is about having awareness that people in different cultures do things differently, she explained. Smith also coordinates local speaking series featuring Bloomington citizens who have unique cultural experiences, such as former refugees, to share their thoughts about moving to and living in Minnesota. Obviously, its impossible to clutch complex cultural nuances in just one sitting, but to help you interact with people from other cultures; Minnesota LTAP has compiled t he following short list of helpful tips. (Kathryn, 28 May 2009) Stereotyping Its important to remember when interacting with people from different cultures not to stereotype them based on your previous experiences with their culture. People develop different sets of values, preferences, and styles of communication based on a various number of factors in their lives. Just because one person was raised in the same country as another doesnt mean theyll hold the same values. (Kathryn, 28 May 2009) Language Language and communication differences are undoubtedly the most difficult obstacles to overcome. To easiness communication strains with non- English speakers, try to avoid jargony words, speak slowly, and be patient. Remember, the English language is infamous for its grammatical and pronunciation complexities, and even native English speakers sometimes slip over correct spelling and word context. (Kathryn, 28 May 2009) Time Difference Most Americans judge their daily schedule on the hands of a clock, understanding productivity through the maximization of time. But other countries, especially Latin American and African nations, often see time as plentiful rather than passing. The concept of strict deadlines, therefore, can be confusing to non-Westerners. (Kathryn, 28 May 2009) Individual versus collective One of the most significant differences to consider when working with people from different cultures is the individual against collective mindset. For example, many Americans operate as individuals, gauging their successes or failures on their independent contributions to their company; this is often valued as a characteristic of independence and self-made success. Socialist cultures, on the other hand, value employees who work well in groups and have loyalty toward other employees as well as their company. This can sometimes change workplace dynamics and make it more difficult to measure accomplishment based on Western standards. Cultural diversity doesnt just require differences in dress and language. It also encompasses different ways of thinking, managing, and communicating. Diversity is a concept that counters discrimination and embraces the inclusion of people with various experiences and backgrounds such education, parental status, geographic location, language, and culture. Diversity is about learning from others, providing support and respect to those with similar and different experiences, and creating an encouraging workplace that welcomes new opinions. Whether theyre your coworkers, friends, or customers, its always important to be polite, respectful, and inviting to others. And if you find yourself hesitant around unfamiliar cultural behavior, remember Smiths number one rule. Just ask the person. (Kathryn, 28 May 2009) Importance of cultural Diversity at workplace A more reasonable and suitable ideal is one of multi-culturalism (cultural diversity). Multi-culturalism is based on the idea that cultural identities should not be discarded or ignored, but instead, should be maintained and valued. The importance of cultural diversity in the workplace has been, for the most part, accepted in American business. This is illustrated by the increased presence of women and minorities in the business world. Diversity has gone from being a moral and /or legal issue into a business necessity. As we move further along in the 21st century, it will be necessary for business owners to struggle in a more global ground. A study by the Hudson Institute for the U.S. Department of Labor found that 85% of the new entrants into the workforce in the next decade will be women, minorities, and immigrants. If you want your business to be successful and competitive in the future, you will have to utilize these human resources and participate in these diversity trends. (Dwa yne Lynch, 2009) A more realistic and suitable ideal is one of multi-culturalism (cultural diversity). Multi-culturalism is based on the idea that cultural identities should not be discarded or ignored, but instead, should be maintained and valued. The importance of cultural diversity in the workplace has been, for the most part, accepted in American business. This is illustrated by the increased presence of women and minorities in the business world. Diversity has gone from being a moral and /or legal issue into a business requirement. As we move further along in the 21st century, it will be necessary for business owners to compete in a more global arena. A study by the Hudson Institute for the U.S. Department of Labor found that 85% of the new entrants into the workforce in the next decade will be women, minorities, and immigrants. If you want your business to be successful and aggressive in the future, you will have to utilize these human resources and participate in these diversity trends. Dwayne Lynch (2009) Cultural Diversity matters to every single one of us, both professionally and personally. When a group or segment of our population is excluded or exploited, all of us are denied. For our businesses and communities to not only survive, but to thrive, each of us needs to be aware and sensitive to ALL the members of the community. Our communities are rich with human resources. When all segments are respected and utilized, it benefits everyone involved. A great many of us live on the margins of society. In this nation, our popular culture, or ideal for business success, is white, young, heterosexual, Christian, and male. In regards to cultural diversity in the workplace, you are on the margins if you are:Â   a woman have ANY ethnic background that is non-white are not a heterosexual are not a Christian are not between the ages of 21-50 If you can answer yes to any one of these criteria, you live in the margins. This means that there are obstacles, prejudices, and stereotypes about YOU as an individual. You can not automatically assume that societys view of you is clear or based only on your individual character, qualifications, or accomplishments. Unfortunately, you may be put in the situation to second guess or question ones motives in their interactions and responses to you. (Dwayne Lynch, 2009) Another fact this criteria illustrates is that more of us live IN the margins than do not. More of us DO NOT fit the societal prescription of what is normal and acceptable. While this all may be true, we all must do our best to function as productive, happy individuals. So what are we to do? We can all struggle for change. We can all be proactive in our decisions and lifestyles rather than reactive to ignorance and intolerance. When a white woman snubs an ethnic woman, for instance, she is harming herself as well. The white woman lives in the same margin as the ethnic woman, and she is only perpetuating and cementing her place there. (Dwayne Lynch, 2009) America is the most diverse nation in the world. Cultural diversity in the workplace is becoming more and more desired. Our ethnicity, religion, life experience, etc., makes each of us unique. Ideas our nation once embraced about assimilation are now inappropriate and outdated. For someone who lives on the margins to assimilate into a single idea of acceptance to fit into society is a gross violation of their individual identity and rights. This means that we all need to learn to accept what is different from us and respect it. (Dwayne Lynch, 2009) Managing Cultural Diversity at workplace The management of cultural diversity in the workplace can be considered a response to the need to recognize, respect and capitalize on the different backgrounds in our society in terms of race, ethnicity, and gender. Different cultural groups have different values, styles, and personalities, each of which may have a important effect on the way they do business. Rather than punishing or roasting these different management styles because they do not conform to the traditional white (male) management methods, employers should recognize these differences as benefits. Not only can diverse management styles achieve the same results as traditional methods, but cultural diversity in the workplace can also help improve the companys competitive position in the marketplace. Diversity, or sensitivity, training is now common place in the corporate world. However, small businesses need to be aware of these issues as well. As a small business owner, your awareness and respect of cultural diversity in the workplace truly matters to your employees and your client base. You must create a balance of respect and understanding in the workplace to have happy and optimally productive workers. In addition, it is important that you AND your employees are aware of the importance of respecting diversity when dealing with your clients, when you work effectively with your community, both you and the community benefit. (David Crystal, 2008) Conclusion Cultural diversity is very important at workplace these days. As a manger, you have to understand the cultural diversity in every phase within organization. You have to monitor and control the diversity for the company because everyone has equal rights to work at workplace. So being a good manager, understand and manager the cultural diversity at workplace.

American Indians :: essays research papers Native American Indian

The American Indians Between 1609 To 1865 The Native Americans or American Indians, once occupied all of the entire region of the United States. They were composed of many different groups, who speaked hundreds of languages and dialects. The Indians from the Southwest used to live in large built terraced communities and their way of sustain was from the agriculture where they planted squash, pumpkins, beans and corn crops. Trades between neighboring tribes were common, this brought in additional goods and also some raw materials such as gems, cooper. seashells and soapstone.To this day, movies and television continue the stereotype of Indians wearing feathered headdresses killing innocent white settlers. As they encountered the Europeans, automatically their material world was changed. The American Indians were amazed by the physical looks of the white settlers, their way of dressing and also by their language. The first Indian-White encounter was very peaceful and trade was their principal interaction. Tension and disputes were sometimes resolved by force but more often by negotiation or treaties. On the other hand, the Natives were described as strong and very innocent creatures awaiting for the first opportunity to be christianized. The Indians were called the â€Å"Noble Savages† by the settlers because they were cooperative people but sometimes, after having a few conflicts with them, they seem to behaved like animals. We should apprehend that the encounter with the settlers really amazed the natives, they were only used to interact with people from their own race and surroundings and all of this was like a new discovery for them as well as for the white immigrants. The relations between the English and the Virginian Indians was somewhat strong in a few ways. They were having marriages among them. For example, when Pocahontas married John Rolfe, many said it has a political implication to unite more settlers with the Indians to have a better relation between both groups. As for the Indians, their attitude was always friendly and full of curiosity when they saw the strange and light-skinned creatures from beyond the ocean. The colonists only survived with the help of the Indians when they first settler in Jamestown and Plymouth. In this areas, the Indians showed the colonists how to cultivate crops and gather seafood.The Indians changed their attitude from welcome to hostility when the strangers increased and encroached more and more on hunting and planting in the Natives’ grounds.

Edgar Allan Poes Writing Essay -- The Raven, The Black Cat, Tell-Tale

  Ã‚  Ã‚  Ã‚  Ã‚  The literary style of Edgar Allan Poe is very dark and has many supernatural connotations. He showed this style in the stories that he wrote such as: The Raven, The Black Cat, and The Tell-Tale Heart. He also wrote many other stories that showed his dark style of writing; however I felt that these stories portrayed his style the best. Many sources think that the reason Poe had such a dark literary style was because of the events that occurred in his life. Some of these events included his father dying, and soon after that his mother died. Many more loved ones' deaths preceded. This put Poe into a state of mind that made him very depressed and some believe that this is where he got his inspiration for his writing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In The Raven, Poe starts off the story with ?Once upon a midnight dreary, while I pondered, weak and weary.?(Complete 7) This shows how he sets up the setting for the story. This sentence makes you think of a dark lonely night. This is a good example of how Poe?s literary style is dark. Poe also wrote ?Ah, distinctly I remember it was in the bleak December, and each separate dying ember wrought its ghost upon the floor. Eagerly I wished the morrow;---vainly I had sought to borrow from books surcease of sorrow---sorrow for the lost Lenore---for the rare and radiant maiden whom the angels name Lenore---nameless here for evermore? (Complete 7). This is a dark poem of lost love. Whether he was referring to his mother, father or perhaps another loved one is unknown. In the fourth stanza Poe speaks of ?Darkness there, and nothing more?(Complete 8) which allows us to see how alone he must have felt. Later in the story he refers to a bird that is sitti ng above his chamber door. He talks to the bird and gets frustrated with it because all it will ever say to him is ?Nevermore.? You can tell that the narrator is dying to have some kind of social interaction with someone or something but not even the bird will give it to him. He tries to get the bird to leave him alone, but all that the bird does is sit there and continue to say ?Nevermore? (Complete 10). This frustrates him and he says ?Leave my loneliness unbroken! ---quit the bust above the door! Take thy beak out of my heart, and take thy form from off my door! Quoth the Raven, Nevermore.?(Complete 13) He wants to feel sorry for himself and he is sick of the bird repeating to him ?Neve... ...ting style was very dark and sad. In many of his stories there is the death of a loved one or a friend. These stories reflected the real events that happened in Poe?s life. Throughout The Raven, The Black Cat, and A Tell-Tale Heart you can see Poe?s dark style, supernatural influences, and all of the sad thoughts that were running through his mind. Works Cited Edgar?s Childhood. http://www.poedecoder.com/qrisse/allans.html. 3 April 2004 Edgar?s Teens. http://www.poedecoder.com/qrisse/teens.html. 3 April 2004 Hart, Richard. ?The Supernatural in Edgar Allan Poe? E.A. Poe Society of Baltimore. http://www.eapoe.org/papers/psblctrs/p119361.htm. 11 April 2004. Poe, Edgar A. ?The Black Cat.? Litterature: Reading poetry, fiction, and drama. Ed. Robert DiYanni. New York: McGraw-Hill. 2002. 131-137. Poe, Edgar A. ?The Raven.? The Complete Poems of Edgar Allan Poe. Ed. J.H. Whitty. Houghton, Mifflin and Company. Boston, Mass. New York, N.Y. 1911 Poe, Edgar A. ?The Tell-Tale Heart?. http://www.pambytes.com/poe/stories/heart.html. 12 April 2004. Weston, Debbie. ?The Jingle Man: Edgar Allan Poe.? Monkeyshines on America December 2003. Virginia Issue. Part 1. p25. 2p.

Asahi Glass

TABLE OF CONTENTS Executive Summary3 Recognizing Opportunities4 Company Structure 5 Issues Facing Asahi Glass5 Questions to Answer6 Conclusion6 Recommendations6 Executive Summary Asahi Glass Company was founded in the early 1900’s to relieve Japan’s dependence on foreign imports. It was the first successful endeavor into the flat glass industry. The company was able to continue to succeed through mergers, acquisitions, and organic growth. The company’s core businesses are: 1. Glass and related products, 2. Chemical products, 3. Ceramics and refractory products, 4. Electronic products, and 5. All other miscellaneous products The synergies that were created by combining management’s expertise with the company’s knowledge, resources, and technologies have contributed to the success of Asahi Glass Company throughout the years. The organizational structure of Asahi Glass’ domestic productions are effective for their business’. There is a top down management system, with each division having its own managers and balance sheet. However, globalization efforts have been depleting company resources in past years. Management has yet to be able to perfect their foreign operating organization. The company is unable to establish mutual trusting relationship with several overseas joint ventures. ? Asahi Glass Company was founded in 1907, by Toshiya Iwasaki, a nephew of one of the founders of the Mitsubishi business group. Iwasaki wanted to ease Japan’s dependence on imports, by establishing a flat glass industry. It took three years after production started in 1909 to make a profit, but the endeavor was well worth it; Asahi Glass Company established themselves as the dominate player in the market and has remained that way ever since. Throughout Asahi Glass’ existence, their decisions and objectives have been focused on growth. They achieve this by exploring new technologies and growing organically, as well as acquiring companies, and merging with others. Their management style is also a key factor to their success. Recognizing Opportunities During the First World War, Asahi Glass was having trouble importing the soda ash they needed for manufacturing, so they started producing it themselves. This led the company into the exploitation of the raw-materials scope economies. They soon developed technological expertise in ceramics and alkali chemicals, which became two of the three core business â€Å"pillars. † After World War II, management made a sensible strategic decision to license a new float glass process from the Pilkington Brothers in order to maintain their market position. In the 1960s, Asahi Glass took advantage of growing TV and auto industries, and moved into them, becoming a domestic leader in both industries. Soon after, they progressed into producing construction materials. When the chemical industry took off in Japan, Asahi Glass merged in with their alkalis, halogen, and other petrochemical additives. They were market leaders in every industry they infiltrated. Asahi Glass created new, unique markets and took the lead in many specialty markets. In the 1970s, the current president, Takeo Sakabe, took the initiative to introduce a fourth â€Å"pillar† to the company’s core businesses: electronics. He chose electronics because management had some expertise in it and the industry had room for growth. Asahi Glass began penetrating the global market in 1956, when they built a plant in India. Then, the company entered into joint ventures in Thailand and Indonesia in 1964 and 1972 respectively. Not long after establishing their presence in those markets for glass, Asahi Glass’ chemical business followed into the areas. Once the company began to expand, they accelerated their efforts through the 1990s. Company Structure Asahi Glass had â€Å"a matrix style organization structure. † Each of the six general divisions and the five individual divisions had their own managers and kept their own balance sheet. Asahi Glass had an International General Division, which communicated with domestic product divisions, and monitored the subsidiaries and affiliates who were abroad, as well as help formulate business plans. The company tried to localize their oversea activities, and let them manage day-to-day operations and only held executive meetings about once every four months. Issues Facing Asahi Glass In 1993, Asahi Glass’s domestic glass business was declining due to the Japanese economy. The answer for the company was to continue globalization efforts. However, the company’s quick response and accelerated efforts caused the company to lose focus of their traditional international practices. The company’s domestic operational structure was not the same as their international operating structure. Because many of the international were joint ventures, and still relatively fresh, the two companies still lacked trust and coordination. Asahi Glass was still realizing that moving into foreign markets took more integration and stronger efforts than operating domestically. Questions to Answer In 1993, president Seya was faced with a decision for the electronics department. He was analyzing a report of long term strategy for the business, and the position of its major products. The report offered proposals ranging from intense divesting, to rigorous investing. Mr. Seya needed to decide if investing the capital needed to ascertain a dominant position in the electronics business was worth the risk. His decision would be the foundation of the business’ strategic direction and he felt that direction should be aligned with Asahi Glass’ other divisions, and their overall objectives for the years to come. Conclusion Asahi Glass Company has always been an aggressive, dominant company. They exhort their knowledge, expertise, and technology in order to gain a leading position in whatever industry or market they endeavor. In the latest years, it seems that the company is trying to spread themselves too thin by globalizing. Until Asahi Glass finds a better way to organize and operate their foreign affairs, they should focus on domestic mergers, acquisitions, and internal growth. Recommendations I believe that Asahi Glass has had an excellent history of creating successful synergies that have propelled the company to success. From its beginnings in the early 1900s, the company’s management has recognized opportunities to expand their core businesses and grow organically. As their core businesses expanded, so did the company’s knowledge, experience, and technology. As these assets have interacted over the years, they have combined to make synergies that allowed the company to expand into new markets, products, and industries. Asahi Glass has an excellent foundation in the way of management as well as financial prosperity. I recommend that Asahi Glass invest in the establishment of the electronic business as a dominant position. Looking at the electronics business’ history shows that the division is among the top three in relative market position already, despite that they have a low share in the market (exhibit 10). They are also already well established, having joint ventures with at least five companies, three of which are in the top six market positions (exhibit 10). The electronic division contributed 5. 6% to sales in 1992; compared to ceramics contribution of 2. 4% (exhibit 6).

Effects of Internet on Business Essay

* The Internet Revolution Ten years ago there were some people who thought the Internet was a fad. Those days are definitely over. People who resisted the rise of technology have long been left in the dust in order to make way for the rise of a more advanced populace. These are the people who understood the power of the Internet and how it could take their businesses to a whole new level. From Local to Global * Global Business The mom and pop shop down the street is now getting customers from all over the world. This is one way the Internet effects businesses. When a company sets up a website and markets it properly, suddenly it is opening up a massive consumer base and the possibilities are endless. With the click of a button, they are able to network around the world. The downside of this is that suddenly business becomes much more competitive. It can take time and money to ensure the company is at the top of the list when someone does a Google search on a product. Yet with a little elbow grease and know-how, the Internet can be a phenomenal resource. Working Remotely * Work from Anywhere How many times have you heard someone brag about the fact that he went to work in his bunny slippers? Before the Internet, this did not happen. There are a number of careers now that require only a computer, WiFi and an Internet connection for the worker to be up and running. More than anything, the bunny-slippers phenomenon effects businesses that are sole proprietors. However, there are virtual headhunters that broker out these telecommuters and succeed in big business for themselves. Educated Consumers * Educated Consumers Now a potential buyer isn’t at the mercy of a salesperson. Many big name retailers give bonuses to their sales people for selling certain items each month. A customer may not necessarily get the product that fits his or her needs. Now, if someone is looking for a computer, new car or kitchen appliance, there are many websites that offer free customer service and expert reviews on products. Virtual Retailers * Virtual Business There are many business that now operate solely from the Internet. Take Amazon, for example. A consumer can type into the Amazon search engine just about anything he wants, and within seconds it is right at his fingertips. Further, when he buys the item and has it shipped to him, he can track it every step of the way. If something is being shipped FedEx, a tracking number is all a customer needs to find out what city his package is in, whether it’s in the truck or at the hub, and what time it will arrive at his door. Endless Possibilities * The Sky is the Limit Overall, the Internet has had a positive effect on business. It has opened up doors for people and businesses across the globe and has made people worldwide understand that now the sky’s the limit.

Face-to-Face Communication Essay

Topic 3: Do you agree or disagree with the following statement? Face-to-face communication is better than other types of communication, such as letters, email, or telephone calls. Use specific reasons and details to support your answer. Different forms of communication have been developed nowadays and they make it really easy for people to contact with each other. We have become familiar with popular types of communication such as letters, email, telephone calls or chatting on the internet. However some people say that face-to-face talk is better than other means of communication. In my opinion, I disagree with this opinion. Due to the limit of distance, face-to-face communication shows its disadvantages in a lot of situations. We cannot meet and have a chat if we are far away from each other like in different countries or different areas. It is very disturbing when we need to speak out something immediately or we are in an urgent situation. Face-to-face talk really takes much time and money if people are not close enough. Moreover, in the fast pace of life, everyone is very busy with their own work. They have to deal with piles of work and contact with several dozen people. Therefore, it is difficult for them to always sit down in a nice place and talk to each other because it limits their level of work productivity. Apart from distance and time, other types of communication outweigh face-to-face talk in terms of convenience and secrecy. You can email to a lot of people in different countries with only one click. You want to share your happiness with your friends and relatives, just pick up your phone and call them without going around to make an announcement. When you fall in love and find it difficult to express your passion directly, then a love letter to that person will be a right choice. With the comfort of using the internet, we easily make friends without being worried about our appearances. Regardless of the fact that we are fat or thin, pretty or ugly, neat or slovenly, we still have great talks because no one sees us right then. In conclusion, face-to-face is just one form of communication among others. Each of those has its own advantages and disadvantages and it is difficult to say which one is better. People should be flexible in using means of communication to make our relationships more interesting.

Night World : Black Dawn Chapter 8

What are you doing?† he repeated ferociously.His grip was hurting her. â€Å"I'm throwing the water bag down there,† Maggiesaid. But she was thinking, He's so strong. Stronger than anybody I've ever met. He could break mywrist without even trying. â€Å"I know that! Why?† â€Å"Because it's easier than carrying it down in myteeth,† Maggie said. But that wasn't the real reason,of course. The truth was that she needed to get temptation out of the way. She was so thirsty thatit was a kind of madness, and she was afraid ofwhat she would do if she held onto this cool, sloshing water bag much longer. He was staring at her with those startling eyes,as if he were trying to pryhis way into her brain.And Maggie had the odd feeling that he'd succeeded, at least far enough that he knew the real reason she was doing this. â€Å"You are an idiot,† he said slowly, with cold wonder. â€Å"You should listen to your body; it's telling youwhat it needs. You can't ignore thirst. You can'tdeny it.† â€Å"Yes, you can,† Maggie said flatly. Her wrist wasgoing numb. If this went on, she was going to dropthe bag involuntarily, and in the wrong place. â€Å"You can't,† he said, somehow making the wordsinto an angry hiss. â€Å"I should know.† Then he showed her his teeth. Maggie should have been prepared. Jeanne had told her. Vampires and witches and shapeshifters, she'd said. And Sylvia was a witch,and Bern had been a shapeshifter. This boy was a vampire. The strange thing was that, unlike Bern, he didn'tget uglier when he changed. His face seemed palerand finer, like something chiseled in ice. His goldeneyes burned brighter, framed by lashes that lookedeven blacker in contrast. His pupils opened and seemed to hold a darkness that could swallow aperson up. But it was the mouth that had changed the most.It looked even more willful, disdainful, and sullen-and it was drawn up into a sneer to displaythe fangs. Impressive fangs. Long, translucent white, tapering into delicate points. Shaped like a cat's canines,with a sheen on them like jewels. Not yellowing tusks like Bern's, but delicate instruments of death. What amazed Maggie was that although helooked completely different from anything she'd seen before, completely abnormal, he also lookedcompletely natural. This was another kind of creature, just like a human or a bear, with as muchright to live as either of them. Which didn't mean she wasn't scared. But shewas frightened in a new way, a way ready for action. She was ready to fight, if fighting became necessary. She'd already changed that much since entering this valley: fear now made her not panicked buthyper alert. If I have to defend myself I need both hands.And it's better not to let him see I'm scared. â€Å"Maybe you can't ignore your kind of thirst,† shesaid, and was pleased that her voice didn't wobble.†But I'm fine. Except that you're hurting my wrist. Can you please let go?† For just an instant, the brilliant yellow eyesflared even brighter, and she wondered if he wasgoing to attack her. But then his eyelids lowered,black lashes veiling the brightness. He let go ofher wrist. Maggie's arm sagged,and the leather bagdropped from her suddenly nerveless fingers. It landed safely at her feet. She rubbed her hand. And didn't look up a moment later, when he saidwith a kind of quiet hostility, â€Å"Aren't you afraidof me?† â€Å"Yes.† It was true. And it wasn't just because hewas a vampire or because he had a power thatcould send blue death twenty feet away. It was because of him, of the way he was. He was scary enough in and of himself. â€Å"But what good is it, being afraid?† Maggie said,still rubbing her hand. â€Å"If you're going to try tohurt me,IT fight back. And so far, you haven't triedto hurt me. You've only helped me.† â€Å"I told you, I didn't do it for you.And you'll neversurvive if you keep on being insane like this.† â€Å"Insane like what?† Now she did look up, to seethat his eyes were burning dark gold and his fangswere gone. His mouth simply looked scornful and aristocratic. â€Å"Trusting people,† he said, as if it should havebeen obvious. â€Å"Taking care of people. Don't youknow that only the strong ones make it? Weak people are deadweightand if you try to help them, they'll drag you down with them.† Maggie had an answer for that. â€Å"Cady isn'tweak,† she said flatly. â€Å"She's sickShe'll get betterif she gets the chance. And if we don't take care ofeach other, what's going to happen to all of us?† He looked exasperated, and for a few minutesthey stared at each other in mutual frustration. Then Maggie bent and picked up the bag again.†I'd better give it to her now. I'll bring your can teen back.† â€Å"Wait.† His voice was abrupt and cold, unfriendly. But this time he didn't grab her.†What?† â€Å"Follow me.† He gave the order briefly andturned without pausing to see if she obeyed. It wasclear that he expectedpeople to obey him, withoutquestions. â€Å"Bring the bag,† he said, without lookingover his shoulder. Maggie hesitated an instant, glancing down atCady. But the hollow was protected by the overhanging boulders; Cady would be all right there for a few minutes. She followed the boy. The narrow path that wound around the mountain was rough and primitive, interrupted by bands of broken, razor-sharpslate. She had to pick her way carefully aroundthem. In front of her, the boy turned toward the rocksuddenly and disappeared. When Maggie caught up, she saw the cave. The entrance was small, hardly more than acrack, and even Maggie had to stoop and go in sideways. But inside it opened into a snug littleenclosure that smelled of dampness and cool rock. Almost no light filtered in from the outsideworld. Maggie blinked, trying to adjust to the neardarkness, when there was a sound like a match strike and a smell of sulphur. A tiny flame was born, and Maggie saw the boy lighting some kindof crude stone lamp that had been carved out ofthe cave wall itself. He glanced back at her and his eyes flashed gold. But Maggie was gasping, looking around her.The light of the little flame threw a mass of shifting, confusing shadows everywhere, but it alsopicked out threads of sparkling quartz in the rock.The small cave had become a place of enchantment. Andatthe boy's feet was something that glitteredsilver. In the hush of the still air, Maggie couldhear the liquid, bell-like sound of water dripping. â€Å"It'sa pool,† the boy said. â€Å"Spring fed. The watees cold, but it's good. Water .Something like pure lust overcame Maggie. She took three steps forward, ignoring the boy completely, and then her legs collapsed.Shecupped a hand in the pool, felt the coolness encompass it to the wrist, and brought it out asif shewere holding liquid diamond in her palm. She'd never tasted anything asgood as that water. No Coke she'd drunk on the hottest day of summer could compare with it. It ran through herdry mouth and down her parched throatand then it seemed to spread all through her, sparklingthrough her body, soothing and reviving her. A sort of crystal clearness entered her brain. She drankand drank in a state of pure bliss. And then, when she was in the even more blissfulstate of being not thirsty anymore, she plunged the leather bag under the surface to fill it. â€Å"What's that for?† But there was a certain resignation in the boy's voice. â€Å"Cady. I have to get back to her.† Maggie sat backon her heels and looked at him. The light dancedand flickered around him, glinting bronze off hisdark hair, casting half his face in shadow. â€Å"Thank you,† she said, quietly, but in a voice thatshook slightly. â€Å"I think you probably saved mylife again.† â€Å"You were really thirsty.† â€Å"Yeah.† She stood up. â€Å"But when you thought there wasn't enoughwater, you were going to give it to her.† He couldn'tseem to get over the concept. â€Å"Yeah† â€Å"Even if it meant you dying?† â€Å"I didn't die,† Maggie pointed out. â€Å"And I wasn'tplanning to. Butyeah, I guess, if there wasn't anyother choice.† She saw him staring at her in utterbewilderment. â€Å"I took responsibility for her,† shesaid, trying to explain. â€Å"It's like when you take ina cat, or-or it's like being a queen or something.If you say you're going to be responsible for your subjects, you are. You owe them afterward.† Something glimmered in his golden eyes, just fora moment. It could have been a dagger point ofanger or just a spark of astonishment. There wasa silence. â€Å"It's not thatweird, people taking care of each other,† Maggie said, looking at his shadowed face. â€Å"Doesn't anybody do it here?† He gave a short laugh. â€Å"Hardly,† he said dryly.†The nobles know how to take care of themselves.And the slaves have to fight each other to survive.† He added abruptly, â€Å"All of which you should know.But of course you're not from here. You're fromOutside.† â€Å"I didn't know if you knew about Outside,† Mag gie said. â€Å"There isn't supposed to be any contact. Therewasn't for about five hundred years. But whenmy-when the old king died, they opened the pass,again and started bringing in slaves from the outside world. New blood.† He said it simply andmatter-of-factly. Mountain men, Maggie thought. For years there had been rumors about the Cascades, about menwho lived in hidden places among the glaciers andpreyed on climbers. Men or monsters. There were always hikers who claimed to have seen Bigfoot. And maybe they had-or maybe they'd seen ashapeshifter like Bern. â€Å"And you think that's okay,† she said out loud.†Grabbing people from the outside world and dragging them in here to be slaves.† â€Å"Notpeople.Humans.Humansarevermin;they're not intelligent.† He said it in that same dispassionate tone, looking right at her. â€Å"Are you crazy?†Maggie's fists were clenched; herhead was lowered. Stomping time. She glared upat him through narrowed lashes. â€Å"You're talking to a human right now. Am I intelligent or not?† â€Å"You're a slave without any manners,† he saidcurtly. â€Å"And the law says I could kill you for the way you'retalkingto me.† His voice was so cold, so arrogant†¦but Maggiewas starting not to believe it. That couldn't be all there was to him. Becausehe was the boy in her dream. The gentle, compassionate boy who'd looked ather with a flame of love behind his yellow eyes,and who'd held her with such tender intensity, hisheart beating against hers, his breath on her cheek. That boy had been real-and even if it didn't makeany sense, Maggie was somehow certain of it. And no matter how cold and arrogant this one seemed, they had to be part of each other. It didn't make her less afraid of this one, exactly.But it made her more determined to ignore herfear. â€Å"In my dream,† she said deliberately, advancinga step on him, â€Å"you cared about at least onehuman. You wanted to take care of me.† â€Å"You shouldn't even be allowedto dream aboutme,† he said. His voice wasas tense and grim asever, but as Maggie got closer to him, looking directly up into his face, he did something that amazed her. He fell back a step. â€Å"Why not? Because I'm a slave? I'm a person.† She took another step forward, still looking at him challengingly. â€Å"And I don't believe that you're asbad as you say you are. I think I saw what youwere really like in my dream.† â€Å"You're crazy,† he said. He didn't back up anyfarther, there was nowhere left to go. But his wholebody was taut. â€Å"Why should I want to take care of you?† he added in a cold and contemptuous voice.†What's so special about you?† It was a good question, and for a moment Maggie was shaken. Tears sprang to her eyes. â€Å"I don't know,† she said honestly. â€Å"I'm nobodyspecial. There isn'tany reason for you to care aboutme. But it doesn't matter. You saved my life whenBern was going to kill me, and you gave me waterwhen you knew I needed it. You can talk all youwant, but those are the facts. Maybe you just care about everybody, underneath. Or-â€Å" She never finished the last sentence. As she had been speaking to him, she was doingsomething she always did, that was instinctive to.,her when she felt some strong emotion. She had done it with P.J. and with Jeanne and with Cady. She reached out toward him. And although shewas only dimly aware that he was pulling his handsback to avoid her, she adjusted automatically,catching his wrists†¦. And that was when she lost her voice and whatshe was saying flew out of her head. Because something happened. Something that she couldn't ex plain, that was stranger than secret kingdoms orvampires or witchcraft. It happened justas her fingers closed on hishands. It was the first time they had touched like that, bare skin to bare skin. When he had grabbed her wrist before, her jacket sleeve had been in be tween them. It started as an almost painful jolt, a pulsatingthrill that zigged up her arm and then sweptthrough her body. Maggie gasped, but somehowshe couldn't let go of his hand. Like someone beingelectrocuted, she was frozen in place. The blue fire, she thought wildly. He's doing thesame thing to me that he did to Bern. But the next instant she knew that he wasn't. This wasn't the savage energy that had killed Bern, and it wasn't anything the boy was doing to her. Itwas something being done to both of them, by some incredibly powerful source outside either of them. And it was trying †¦ to open a channel. Thatwas the only way Maggie could describe it. It was blazing a path open in her mind, and connectingit to his. She feltas if she had turned around and unexpectedly found herself facing another person's soul.A soul that was hanging there, without protection,already in helpless communication with hers. It was by far the most intense thing that hadever happened to her. Maggie gasped again, seeingstars, and then her legs melted and she fellforward He caught her, but he couldn't stand up either.Maggie knew that as well as she knew what wasgoing on in her own body. He sank to his knees, holding her. What are you doing to me? It was a thought, but it wasn't Maggie's. It washis. I don't know †¦I'm not doing it †¦ I don't understand!Maggie had no idea how to send herthoughts to another person. But she didn't need to,it was simply happening. A pure line of communication had been opened between them. It was afierce and terrible thing, a bit like being fused together by a bolt of lightning, but it was also so wonderful that Maggie's entire skin was prickling and her mind was hushed with awe. She felt as if she'd been lifted into some new andwonderful place that most people never even saw. The air around her seemed to quiver with invisible wings. This is how people are supposed to be,shethought. Joined like this. Open to each other. Withnothing hidden and no stupid walls between them. A thought came back at her, sharp and quickasa hammer strike. No! It was so cold, so full of rejection, that for a moment Maggie was taken aback. But then she sensedwhat else was behind it. Anger†¦ and fear. He was afraid of this, andof her. He felt invaded. Exposed. Well, I do, too,Maggie said mentally. It wasn'tthat she wasn't afraid. It was that her fear was irrelevant. The force that held them was so much morepowerful than either of them, so immeasurably ancient, that fear was natural but not important. The same light shone through each of them, strippingaway their shields, making them transparent toeach other. It's all right for you. Because you don't have any thing to be ashamed of!The thought flashed by so quickly that Maggie wasn't even sure she hadheard it. What do you mean?she thought. Wait †¦ Delos. That was his name. Delos Redfern. She knew itnow, as unquestionably as she knew the names ofher own family. She realized, too, as a matter of minor importance, an afterthought, that he was a prince. A vampire prince who'd been born to rule this secret kingdom, as the Redfern family had ruled it for centuries. The old king was your father,she said to him. And he died three years ago, when you were fourteen. You've been ruling ever since. He was pulling away from her mentally, trying tobreak the contact between them. It's none of your business, he snarled. Please wait,Maggie said. But as she chased after him mentally, trying to catch him, to help him,something shocking and new happened, like a second bolt of lightning.

Border Security in the State of Texas

Border Security in the State of Texas POL/215 August 30th, 2010 Border Security in the State of Texas A problem is brewing at the southern Texas borders and it appears to be growing bigger by the minute. The acceleration of people, weapons, and drugs from Mexico are taking a toll on the economy, citizens, and the job markets in Texas. Texas concerns with the rise of violent crimes presently pouring into its southern towns and quickly moving inland believes something needs to be done quickly. The state of Texas has given millions of dollars in an attempt to subsidize and support the security forces patrolling the borders of the southern regions of Texas to no avail. As the frustration grows government and interest groups begin to assemble to iron out policies that will counteract the activities at the borders. In addition, Gov. Perry has created a Ranger Recon Team, supported by the Highway Patrol, DPS Aviation, and Texas Rangers. The Texas central region, focal point is on enterprises that harbor criminal activity, terrorism, organized crime, and violence. Gov. Perry wants Washington to step in and do their jobs to protect the borders and give 1,000 National Guardsmen to the borders (Office of the Governor Rick Perry,  n. d. ). However, the special interest groups like Federation for American Immigration Reform, Immigration Works USA, The National Council of LaRaza and the National Immigration forum are pro immigration reform. These special interest groups believe illegal immigrants have rights and support amnesty for these illegals. The special interest fighting for amnesty believe the issues concerning, not knowing who is entering the country, why are they entering, what are they doing after entering, and when are they leaving, believes a plan of legalization for undocumented immigrants could be the solution for these growing questions. Whereas, the U. S. Border Watch, a citizens’ action group determined to bring about security on this nations borders, stop the invasion of illegal immigrants, and to secure this nation from terrorists. U. S. Border Watch simply wants the elected officials in Washington to secure the borders by enforcing the laws already created and not create new laws to override the existing ones(U. S. Border Watch,  2005-2008). Unlike Immigration Works USA and other interest groups of this type who lobby the federal government with spending exceeding 1. million. U. S. Border Watch existence does not depend upon lobbyists but on donations and volunteers. The volunteers patrol the border region until such a time Washington provides funds to protect these border regions. The United States representatives elected to the region affected by the onset of illegals supported a $701 million bill, which would bring security to the borders did not pass. The Senate Republicans denied the bill. The $701 million included i n a war supplemental bill, which was sought by President Barack Obama. President Obama also announced it would include deployment of 1,200 National Guard troops (Valley Freedom Newpapers, 2010). The funding for border security denied by the Republicans because cuts were not made to other programs to offset spending eventually passed on July 28, 2010 because the $701 million bill became a stand-alone bill and the South Texas Congressmen did receive funding for the region affected by the lack of border security. Bear in mind exactly what will be affected if America does not wake up and smell the coffee. Economically speaking, the more The United States continues to hire undocumented workers the worse the economy will be. The United States will have much more American’s out of work seeking unemployment, losing homes, the homeless population will grow, the increase in violence (as seen on TV) and most of all with all the undocumented workers not paying taxes but access the privileges of the taxpayer there will not be any sustainable income to run the United States. Terrorist, for example, are said to be in Mexico and have visited this country on several occasions. If the concern is about all the undocumented workers in the United States and the terrorist who can stroll into the United States at will, just imagine what will happen if secure borders are not an option. Unsecured borders will have a serious economic effect on the United States there must be a plan to increase border protection and it must be now. The $701 million bill, which has passed in the senate, will not be enough it is only a start. References Office of the Governor Rick Perry. (n. d. ). Governing Principle. Retrieved from http://governor. state. tx. us/highlight/border/ U. S. Border Watch. (2005-2008). Working to Keep America Safe. Retrieved from http://usborderwatch. com/ Valley Freedom Newspaper, July 30 2010, South Texas congressmen get border security funding http://www. spislandbreeze. com/articles/border-10830-texas-funding. html

American National Government Assignment Example | Topics and Well Written Essays - 500 words

American National Government - Assignment Example Since this case was heard secretly in a family court in which the judge issued a gag order, there are no official public records giving information about the court custody case or the proceedings therein. Hons Campbell was taken 17 hours after birth while Eva Lynn Brown was taken into foster care 2 days after birth. Since the court was mum on the custodial proceedings, Douglas B. Brill from The Express Times suggests possible reasons as to why all of Campbell children are under the custody of the state. Among the reasons put forward was that the DYFS felt the children were unsafe after threats were leveled against the family due to their infamous names, the names themselves may have led to a complaint that made the DYFS investigate abuse or neglect claims against the Campbell parents or quite possibly the names invoked feelings of hatred against the children which as a result put them in danger and need for state protection. Additionally, Mr. Campbells ex-wife Deborah Campbell had once written a note to a neighbor claiming that her life and that of their children is in danger and that prompted the state to act swiftly in protection of the children even before express danger was proven (as was in the case of Hons and Eva Lynn who were taken a short while after they were born. The Due Process Clause in the 14th Amendment to the American Constitution prohibits the state and local government officials from depriving persons of any liberty without legislative authorization. The Child Abuse Prevention and Treatment and Adoption Reform Act authorizes the DYFS to take into custody any child deemed to be in danger of neglect and/or abuse. The Equal protection clause in the same amendment provides the right to equal protection by the state. This simply means that regardless of the group one belongs to; be it a particular sexual orientation, religious background or gender, everyone is entitled to equal protection by the law. According to Mr. Campbell,

Annotated bibliography Example | Topics and Well Written Essays - 500 words - 15

Annotated Bibliography Example However, he goes on to express his discontent with the increasing spirit of war that is reflected in emerging nuclear weapons technology alongside expanding government expenditure on military. Most countries offers skewed information to the public to seek their approval on nuclear use and this manipulation is what Wilson rejects. The ideas of the author are relevant to the contemporary global political debate that strives to shun nuclear weapons. However, the author fails to mention the technology pressure that encompasses nuclear energy as more sustainable which is difficult to alienate from desire to make weapons. Bernstein is concerned about the level of ignorance across the world on critical aspects of nuclear weapons. He makes efforts through intensive and extensive research findings to explain the role society in addressing the issue of nuclear weapons. According to this author, most developed economies are bent on investing in nuclear technology or sustainable energy and weapons of mass destruction. There is significant ethical concern derived from this technology. According to Bernstein, pg.54, the public need to be informed about the dangers of nuclear weapons in environment and biological processes of living organisms including man. This information would offer a convincing perspective of nuclear weapons to the public who has the final say through political process to pass nuclear weapon bills and subsequent financing through taxes. The opinion of Bernstein is relevant to the question under discussion since it addresses the centrality of nuclear weapon in diplomatic relations among co untries besides health and environment related risks. Krieger offers the other side of nuclear technology argument. In his opinion, existing socio-economic and political events justifies nuclear weapons. However, he cautions against failure to establish and adhere to legal framework that would guard the society against this weapon of mass destruction. The author

Marketing Blog Article Example | Topics and Well Written Essays - 250 words - 6

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Mail Order Bride Essay Example | Topics and Well Written Essays - 1500 words

Mail Order Bride - Essay Example The mail order brides generally belong to second and third world countries such as Ukraine, Russia, Colombia, Mexico, Philippines, Africa, India, and Malaysia, however, some mail order brides also belong to first world nations such as Sweden, Japan, and Canada. The husbands generally belong to the developed nations such as United States, Canada, United Kingdom, and Australia. At present about 150,000 potential spouses advertize on the internet. The males who advertise their intend to marry someone in another country are known as mail order grooms (Wikipedia). The first process is the tradiational process which involves preparation of actual paper catalogues by the prospective brides and advertizing them in magazines such as Car and Driver, Stereo Review, and Rolling Stone, to get men to order them. These paper catalogues are distributed world wide through the maganizes (Ho). The scond process is the more recent one in which the women are solicited by an agency through a newspaper advertisement and their catalogues are advertized on the internet. However, in this process there is an inherent assumption by the advertisers that the women who apply belong to economically challenged classes, so there are cases of exploitation by the husbands in this process (Ho). Once the women is accepted by the agency, she undergoes a rigourous screening process which includes an in-depth questionnaire. The prospective mail order brides are interviewed on the basis of various factors including physical appearance, family background, eduction, work experience and other character refrences. However, apart form asking about themselves they are also asked about their desired match (groom) in oreder to make a perfect match. After the woman has successfully qualified all the screening rounds, the agency reviews her choices and looks for a suitable groom. In recent times the mail order bride business has gained momentum due to the increase in emmigration to developed nations from developing nations. Presently there are more than 200 agencies having operations in mail order business in the US. The companies in this business generate margins by charging both the counterparts for their communiactions and also for the services provided (Ho). Current size of the Mail Order Bride Business in the US Currently, there are more than 400 companies operating this business in the US (as compared to 200 such agencies under operation in 1996) and the revenue generated is more than $500,000 annually. The main target markets for mail order brides are the developing countries like Philippines, Former USSR and other Asian countries. In 2002, there were several thousand Filipina mail order brides in Canada and more than 5,000 such brides arrived to North America annually (MCCLELLAND, 2002). Also, currently there are over one million women from the former USSR who desire to become mail order brides for foreign men (MailOrderBrides.com). Also according to one of the web-sites there are more than 100 new profiles added each week (Bridesbymail). The main reason for targeting these markets is the stereotype of the women in these nations, as most of the women in these nations are known to be submissive, loyal, soft spoken and

CRIMINOLOGY Essay Example | Topics and Well Written Essays - 2000 words

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Implement excellent marketing strategies Assignment

Implement excellent marketing strategies - Assignment Example The most crucial issues related to the decision making methodologies involves the concept of integrated marketing communications to be the best weapon for the marketing managers to come up with good marketing plans to build strong brands. These strong brands form the best solution to overcome any form of competition from the rivals in the global economy. Marketing communications define the set of diverse communication strategies implemented to market the products and services of a company. The communication strategies play a vital role in making or breaking the value of the product in the market. The directors of the company push the marketing managers to extremes in order to obtain the estimated results. These estimated results definitely relate to the position of the company in the global market. Marketing communications comprises of Advertising media, branding of a product, building customer relationships, promotion of a brand, sales promotion so on (Frost & Sullivan, n.d.). All these factors specified play a major role in the construction of good brands by the marketing managers for the products under production. Now-a-days consumers are always looking for various services provided by the producers. Production of a particular product has become a dependent factor based on consumer demand (Kate Maddox, 2006). Major concentration of the marketing strategies deals with the methodologies involved over communicating the apt information concerning a product to the consumer. These communications form the backbone of the brand image formed for a product based on the idea developed in the consumers mind regarding the various features associated with the product. A consumer is always driven by a brand that ensures the quality of the product and also provides easy methods of gaining the appropriate information without any hurdles. The consumer prefers to gather all the necessary information within no time; this can be the best opportunity for the producers to provide all the information with apt details and also present a demonstration of the product functionality to gain the customers loyalty. This sort of communication helps the company to build a huge set of loyal customers who prioritize the brand options and always get back to the brand that they are confident about. Building a Strong Brand Brand is considered as a promise made to the consumer by the producer over the quality of the products and services that they offer to the customer. This is basically the major factor that defines the quality associated with the products the company manufactures (Tom Blackett, 2004). Brand image has become a matter of prestige and pride to the consumers of this new era. Brands provide the authentication over the quality of the product to the consumer in order to make the purchases confidently out of the wide variety of choices. As they say there is no free meal in this world, the consumers prefer to invest their hard earned money into products that perform up to their expectations. Consumer satisfaction